The enchanted colors of the Italian Riviera. Unique tastes and memories between the blue skies, steep mountains and the Mediterranean sea.

An untouched corner of Italy, Liguria known as The Italian Riviera is the right place for experiencing the authentic Italian living.

Liguria is a narrow land squeezed between the mountains and the sea with mild climate, breathtaking views, spectacular cliffs, small fishing villages with tall and slender houses in vivacious colors, secluded bays and hidden art treasures. This is the perfect place to live the Italian “dolce vita” and immerse yourself with its untouched traditions, discover the tastes and scent of an extraordinary cuisine, meet real locals.

Experiencing Liguria is outside of the conventional schemes! As native of this land we are proud to welcome you.

Genoa is the perfect home base from which you can visit the beautiful Italian Riviera! An Italian medieval town where you can really breath its authenticity. This city with its Europe’s largest historical center protected by Unesco does not bend to become a tourist resort!

The Italian Riviera extends in one direction from France to Genoa along the “Riviera di Ponente” which is home to small untouched and precious villages that are part of “The Most Beautiful Villages in Italy” list. Each town has a story and local people ready to tell it. Wine and oil is the quintessence of this part of Liguria. Undiscovered towns and sea resort with something magical that will touch your heart!

Up to the Tuscany Border there’s the “Riviera di Levante”, home to the stunning and colored villages of Cinque Terre and Portofino, but also to places you have never known and that have an authentic appeal such as Camogli, Lerici, Tellaro, Sarzana, just to name a few!

Liguria is just bringing back home a real part of Italy, charming and undiscovered by the mass tourism at the same time!
BeautifuLiguria is honored to welcome you and accompany you in your adventure.

What to See

Cinque Terre

Five small colored fishing villages carved out of the rocky hillsides above the Mediterranean...

View More

Like a pearl set in the lush greenery of the promontory, Portofino is a colorful bay…

View More

Maybe we are biased because we are genoese, but we think Genoa, aka “The Superb”…

View More
Riviera dei Fiori

Imagine a place with refined beaches, swaying palm trees framing old small fishing…

View More
Riviera delle Palme

The Italian Riviera has different souls and this part of Liguria (The Riviera delle Palme)…

View More
Between Liguria and Tuscany

An area between Liguria and Tuscany, where travelers can make the most of both...

View More
Start Your Trip!

Discover Our Best Trips


Featured in the Media

The Sun – Genoa place to eat around here?

Learn to cook like an Italian in historic Liguria region

BBC UK – Two Greedy Italians in Liguria

Who would have thought that one day I would meet the two great chefs

What Clients Say

Michael and Lisa

“I would like to thank you for helping us on our italian riviera experience. You made our visit so memorable”

Michael and Lisa


John and C.

“Thanks so much for doing such a lovely job and thanks to all those involved making our vacation so great. We have decided to turn to Liguria as soon as possible!”

John and C.

Virginia, USA

2015 © BeautifuLiguria s.n.c. – | P.IVA 02233240999
By Authentic Italian Travels – Tour Operator n. 896/22407