Why you should visit and fall in love with the Italian Riviera?

Here following are our 30 reasons not to be missed:

1. Hiking paths in Cinque Terre

The hiking paths among the terraced vineyards in the Cinque Terre: the best way to discover, enjoy and understand the beauty of these five Villages is to visit them on foot.

The panoramas suspended between sky and sea will offer magnificent views.

Cinque Terre Hiking

2. Boat rides along the coasts of Cinque Terre

Traveling by boat along the coast of the five villages gives you the possibility to appreciate the natural beauty of the Cinque Terre from a completely different perspective

3. Golfo Paradiso and Tigullio, the View

Hiking on the National Portofino Mountain reveals you an incomparable view of the Golfo Paradiso and Tigullio.

Portofino Natural Park is a perfect place to hike in all seasons. It is crossed by many trails and you can choose to walk on coastal trails or, especially on hot summer days, inland under the shadow of centenary trees like oaks and holms.

4. Explore Chiavari, an old town near Portofino

Walk in Chiavari small town which has a fascinating mix of architecture and is well known for its medieval streets known as the ‘carrugi’. This is a hidden gem not touched by tourism yet where you can also discover old food shops passed down from generations and traditional artisans’ shops still alive and working as it was in the past!

5. The Bay of Silence

Discover Sestri Levante promontory from which you can admire the unique Bay of Silence (Baia del Silenzio).

6. Focaccia

A must for every person that decides to visit Liguria and Genoa is to taste the crispy, golden focaccia. Genoese sell it in the “focaccerie” or “panifici” (bakery), from the early hours of the morning.

Focaccia is an original street food, the precursor of fast food! Want to know more about this genoese delicious street food? Read more on “All you need to know about the authentic genoese focaccia

7. Pesto genovese

There’s a saying in Genoa that is “chi mangia pesto, non lascia mai Genova” translated is “He who eats pesto never leaves Genoa”.

So, it is a must for who visit Liguria and Genova. The small and fragrant basil leaves (which do not smell of mint), together with extravirgin oil, garlic, pine nuts, and parmigiano cheese give life to one of the high points of the italian regional cuisine.

Pesto Genoa

8. Camogli

The little town stands out for its line-up of colourfully decorated houses that faces the promenade along the sea. Camogli is one of that places, just close to Portofino, which has that unique magic that can’t be missed to be visited

9. Genoa historical center

Visit Genoa historical center (and wear a comfortable pair of shoes), the streets of the old city are a fascinating intertwining of small medieval alleys running down towards the waterfront.

Historical buildings, like Palazzo Ducale and the Palazzi dei Rolli adorn the squares.

Genoa Street

10. The Val d’Aveto

Aveto Valley, which has the most beautiful variety of landscapes and the capital town of the valley, Santo Stefano, is the right place for people that love trekking, hiking, horse riding and skiing.

11. Portovenere

This is a place you really must stop. The little village is full of typical coastal charm. I love the ancient church of San Pietro, which stands at the far end of the Promontory

12. The San Fruttuoso Bay

A beautiful tiny bay that can be reached only by footpath or with the boat. San Fruttuoso, isolated from the rest of the world will charm you.

Forbes magazine described it as “one of the seven most beautiful beaches in Italy“, an authentic and spectacular coastal paradise in the region of Liguria.

13. Varigotti, the beaches

Relax on Varigotti’s beaches, famous for the paradisiacal peacefulness.

Varigotti is a seaside resort, a typical “borgo Saraceno” and “borgo Marinaro“(Saracen village, as well as once a fishing village), characterized by bright-colored houses on the waterfront and a wonderful sea!

Varigotti Beach

14. Discover the Ligurian Wines

From Rossese di Dolceacqua to Sciacchetrà of Cinque Terre, from Ormeasco di Pornassio to Vermentino dei Colli di Luni, the entire region offers fine wines.

15. FIAT 500 in Garlenda, every summer

Meet in Garlenda for the International FIAT 500 meeting: Each summer, a gathering of car enthusiasts from all over the world come to Garlenda, a charming village and an elite tourist spot, for the International “Raduno FIAT 500“.

16. Cheese focaccia of Recco

Taste the famous “Cheese focaccia of Recco“: thanks to this famous speciality, Recco has become the gastronomic capital of Liguria.

17. The town of witches, Triora

Visit the town of witches, Triora: an old town that became the location of some horrifying witch trials in Italy.

They took place between 1587 and 1589, after a year of bad weather and crop shortages that led to a famine. Due to this, some of the local women were accused of practicing witchcraft, killing livestock and also hold responsible for ill health in the community.

So, about thirty women were accused of witchcraft, tortured and burnt at the stake.

18. Caves of Toirano with your children

Visit the Caves of Toirano with your children: you can admire the signs of the presence of the prehistoric man and the remains of bears’ bones.

19. Finalborgo

Stop to Finalborgo, one of the “Borghi più belli d’Italia”, that is one of the “Most beautiful Villages in Italy“.

Here I suggest to meet our producer Roberto who cultivates the famous chinotto!

20. Anita Garibaldi promenade in Genova Nervi

Walk on Anita Garibaldi promenade in Genova Nervi. From there you can admire the entire extended Bay of Golfo Paradiso as far as the promontory of Portofino.

Nervi - Genoa

21. Taste the farinata

In the narrow alleys of Genoa’s medieval center you can taste the typical yellow farinata. But, if you go to Savona you’ll be surprised to taste its traditional delicious White Farinata.

22. “Villa Durazzo-Pallavicini”, a park in Genoa

Walk in one of the wonderful Park of Genoa, named the Park of, “Villa Durazzo-Pallavicini”: The park was designed as if it is a scenario for a philosophical/fairytale play where the visitor becomes the main actor.

23.  Relaxing in Boccadasse

Boccadasse is a village beloved by local people: they reach it from Genoa city center in a few minutes by car or bus and relax there having a walk, tasting a gelato, an aperitif, or having dinner in one of the little restaurants that you can find in the small alleys.

24. Dolceacqua

The small, medieval and picturesque town full of charm with its bridge that is a jewel of lightness, as the impressionist painter Claude Monet described it.


25. Food markets and enogastronomic events

Follow the scents and the colors of the products of the several ligurian food markets and enogastronomic events.

26. Swim and dive to see…

Swim and dive in the limpid ligurian waters to see the statue of the Christ of the Abyss.

27. Colletta di Castelbianco

Visit Colletta di Castelbianco: the medieval internet e-village restored and situated in the Liguria hinterland.

28. Apricale village

Discover Apricale village, this little village is about an hour from Monte Carlo Region and it is considered to be one of the prominent villages found along Italy with a medieval origin.

29. Gulf of the Poets in La Spezia

Visit the Gulf of the Poets in La Spezia and discover why famous poets, writers and artists spent their life and holidays in the villages and small towns of this gulf, enchanted by the superb and peaceful beauty of this corner of paradise.

30. Alta Via dei Monti Liguri (long green path)

Admire the beauties of the ligurian nature from the Alta Via dei Monti Liguri, a long green path of more than 400 kilometers, facing on one side the sea and on the other side the Alpine chain.

More Tips and ideas?

Check our trips and experiences lovingly crafted by real locals. We love the territory where we live and have selected for you the best of the best.

Contact us and we will be happy to help you to plan the perfect trip for you


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