A lot has happened since I started writing this blog. I wrote my first post with the intent of sharing the beauties of my region with people coming from abroad. I thought there was too much to experience in Liguria, people had to discover this unspoiled territory which still preserves its Italian authenticity.

Over the years readers have increased and with them the desire to live their holiday in the Italian Riviera…oh yes! how many emails I have received from travelers who wanted to visit Liguria!

So, at some point I thought it was time to expand BeautifuLiguria project. And it was during that period, in 2012, that I met the person which would have become my business partner, Emanuela. A part of having a great professionalism, she had my same travel philosophy. We understood that we had a lot in common!


We had the same feeling of passion for our region, trusted in the same kind of travel, which is careful about the territory, the people who live it every day, the authenticity and respect of the places visited!

At the same time we understood that our territory had a lot to offer for those who wanted to visit it and it was time to let the whole world know about it!

We rolled up our sleeves and for about one year we traveled through all the ligurian region experiencing activities, itineraries, selecting charming accommodations, meeting local people.

We worked hard with our team and discussed a lot on what we wanted out of a new website. Then, after days of discussion we took a step back to our original mission. It was easier than we thought. Our mission was to inspire!

Our desire and aim was to become the reference point for those who wanted to have fun, be inspired, be informed, experience and explore more about the Italian Riviera, but outside the conventional schemes.

Today we are proud to say that we did it. We have all these aspects on our new wesbite beautifuliguria.com, you can explore it and be inspired on your next dreamy trip to Liguria!

Of course our blog will continue to exist and we’ll update it with new interesting posts telling you about all our discovers! So, keep following us.

Thanks everyone for keeping up with BeautifuLiguria!

Explore  “The Way We Are” and do not be surprised to discover that “The way we are, is the way you travel!”

Contact us and we will be happy to help you to plan the perfect trip for you


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